Imagery
Placeholder copy. How photography is chosen, cropped and graded, and what a Moldcell image is not.
Direction
Documentary, not staged.
Placeholder. People are doing something, not presenting something. Available light. Faces are allowed to be in the middle of a sentence.
Avoid: eye contact with the camera, clean studio backgrounds, phones held up like a product shot.
Crops
Close, and off-centre.
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Placeholder, headless section — this one runs full width because it has no heading, which is how the original handles a single block. Grading is neutral: no split tone, no crushed blacks, no brand colour pushed into the image.